Sportmax Klepsydra is an immersive installation placed inside the Sportmax store in Milan.
The cgi video is part of a larger digital activation that includes a FOOH and a website to showcase Sportmax's new collection.
The installation included an immersive mirrored room with a ledwall and the iconic Klepsydra Rhinestone dress in the center.

The animation is an exploration about sand motion and the perception of time. To produce the video, research was done on different methods of particle simulation, especially on volume avection and pyros.