Max Mara - Windows Content
MONOGRID
DATE
2023/2024
MEDIA
3D Animation
Digital Art
Art Direction
SOFTWARES
Houdini FX
Blender
AfterEffects
DaVinci Resolve
This series of CGI videos was developed for Max Mara to be displayed on large-format LED walls in store windows across global flagship locations. Each piece was designed to convey a distinct atmosphere, blending elegance with visual experimentation, while remaining cohesive within the brand's aesthetic. All animations were created using a procedural workflow in Houdini, allowing for full creative control and scalability across different screen formats and resolutions.
A lush, abstract maze of plants slowly unfolds, with walls of greenery shifting and revealing hidden paths. The animation explores rhythm and depth through controlled camera movement and organic simulations, creating a sense of discovery.
A cloud of fine particles moves gracefully through space, responding to simulated forces and turbulence. Over time, the particles coalesce to reveal the Max Mara logo—creating a soft yet powerful moment of brand emergence.
Designed specifically for the Samaritaine store in Paris, this piece features long, flowing tassels that twist and swirl in a fluid motion. Using custom wind simulations and curve-based dynamics, the tassels interact with invisible forces, creating a dance-like motion across the screen.
